<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Sisnett & Company]]></title><description><![CDATA[Sisnett & Company]]></description><link>https://www.sisnettcompany.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 08 Jul 2026 23:36:26 GMT</lastBuildDate><atom:link href="https://www.sisnettcompany.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[When Should a MedTech Company Hire Its First Sales Leader?]]></title><description><![CDATA[Commercial Strategy | MedTech Scale-Up | Founder Advisory By Jevon Sisnett Founder &#38; Managing Partner, Sisnett &#38; Company Commercial Scale-Up and Advisory for MedTech Innovators 5-minute read Executive Takeaway A MedTech company should hire its first sales leader when transitioning from commercial learning to repeatability. This leader should build the commercial system, including customer profiling, sales process, and pipeline architecture. The error lies in hiring for scale before...]]></description><link>https://www.sisnettcompany.com/post/when-should-a-medtech-company-hire-its-first-sales-leader</link><guid isPermaLink="false">6a0e0717ce2b5b4a4d6da09a</guid><pubDate>Wed, 20 May 2026 19:21:03 GMT</pubDate><dc:creator>Jevon Sisnett</dc:creator></item></channel></rss>